“GoodGuideLife购物导航网”是2007年由美国加州大学教授Orick先生及其团队创立的一个平台，旨在通过分析每一种产品的健康指数，向用户推荐更环保、更健康的消费品。
我们为用户提供世界上最大、最可靠的产品信息资源。这一资料涉及消费品的健康、环境和社会影响。通过GoodGuide，你可以找到更健康，更环保，更有社会责任感的产品。您可以搜索或浏览超过145,000种食物，玩具，个人护理和家庭用品，并且可以很容易地找到相同产品中最好的和最差的。
另外，你可以根据GoodGuide科学家的专业且成熟的分级系统来简化复杂的令人困惑的产品信息;通过下载手机应用软件，可以快速查询你想要了解的产品信息。
科学小组的成员包括：化学家，生物学家，营养学家，社会学家，以及生命周期分析专家，他们通过科学方法对市场上的产品进行评估，帮助用户购买健康的生活用品。“GoodGuide”的使命是帮助消费者作出购买决定，随着越来越多的消费者购买更好的产品，零售商和制造商面临着令人瞩目的激励机制，使安全、环境可持续发展和生产的产品使用原料和劳动力，这些都是符合道德要求的。
日常生活必需品的质量影响到人们的正常生活，第三方评估报告比直属管理机构的报告更全面，而单边的监管机制更受质疑，因为科学的分析产品是科学的认证，不能包含任何情感因素。
GoodGuide is in business to provide authoritative information about the health, environmental and social performance of products and companies. Our mission is to help consumers make purchasing decisions that reflect their preferences and values. We believe that better information can transform the marketplace: as more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor.
GoodGuide was founded in 2007 by Dara O'Rourke, a professor of environmental and labor policy at the University of California at Berkeley. Dara is one of the world's leading academic experts on global supply chains - tracking product life cycles from resource extraction into manufacturing, through consumer use to disposal. Products often have hidden and sometimes disturbing stories - stylish apparel made in Asian sweatshops, or baby care products containing cancer-causing chemicals. Dara realized how little we know about the products we bring into our homes every day. Information was either unavailable, too complex to understand, or biased, as marketers make unsubstantiated claims that their products are natural or safe.
To address the consumer marketplace's need for better information, GoodGuide has assembled a team of scientific and technology experts to take on the challenge of organizing the world's product information. Our Chief Scientist is Bill Pease, an expert in chemical risk assessment and creator of the web's top pollution information resource, scorecard.org. His science team includes specialists in life cycle assessment, environmental engineering, chemistry, nutrition and sociology. Together we are working to acquire and compile high quality data, which we then organize and transform into actionable information for consumers. Learn moreabout our complete team.
GoodGuide is funded by several prominent venture capital funds, including New Enterprise Associates, Draper Fisher Jurvetson and Physic Ventures. GoodGuide earns revenue from companies that purchase advertising and business intelligence products. Neither our investors nor our paying business customers have the ability to influence GoodGuide ratings. Our business customers want to communicate with the influential consumers who use GoodGuide for shopping advice, so GoodGuide offers ads that allow a company to promote its sustainability program (example) or to obtain priority placement for a product as a high scoring alternative on competing product pages (example). Advertising content is always clearly marked as “sponsored.” Our clients also buy business intelligence reports that compare their performance with competitors across a comprehensive set of health, environmental and social metrics and provide data on what metrics matter most to consumers.
网址入口：http://www.goodguide.com/
